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Setting Up Google Analytics to Show SNAP Leads Follow

Sean Cornfield
  • Updated

 

SNAP can be configured to send events to your dealership's Google Analytics Account. The following provides details on how to set up goals and what events you should see from SNAP.  (To see which data we send from The Buying Platform to GA, click here)

How to Set Up Google Analytics (GA) to Show SNAP Conversions

STEP 1

Pass TradePending your GA ID - Email: Support@TRADEPENDING.com

STEP 2

Login to GA and under the Admin Tab select Goals under the View Column

 

STEP 3

Set the Goal Name to: “TRADEPENDING Lead”

Select Event for the Type 

Select Continue

 

STEP 4

Use the following chart to create Event Based Goals with the following Category / Action / Label 

We recommend the following Five Event Based Goals:

  1. Initiated
  2. Lead-Form
  3. Submit
  4. Select-Details
  5. Report

Repeat these steps for each of the Five Events.

SNAP sends the following Events during the Lead Capture Process:

 

 CATEGORY

 ACTION

 LABEL

 DESCRIPTION

 SNAP

 Initiated

typeahead, floating_button, or button

When the user first interacts with the typeahead, floating button, or on mobile when they initiate SNAP via a CTA button

 SNAP

 Selected

year make model trim

When the user has selected the ymmt of their vehicle in the typeahead or after the trim selection in the mobile process

 SNAP

 Select

year (make (model))

During the mobile selection process after each attribute is selected this event will fire

 SNAP

 Lead-Form

 

The lead form is displayed to collect user contact info

 SNAP

 Submit

 

The user submitted their contact information

 SNAP

 Select-Details

year make model trim + additional attributes

Fired each time user makes an additional attribute selection. These occur after the contact form has been submitted when additional attribute information is needed

 SNAP

 Report

 

Fired when the report is displayed. Can be fired multiple times if the user changes their zip code

 

Here is a rundown of the Events that are fired during the desktop selection process:

ga("event", "initialized", "typeahead")

ga("event", "selected", "2015 Ford F-150 XLT")

ga("event", "lead-form")

ga("event", "submit")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew 4X4")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew 4X4 V8 5.0L")

ga("event", "report")

 

And on mobile, there are some "Select" Events fired as well:

ga("event", "initialized", "button")

ga("event", "select", "2015")

ga("event", "select", "2015 Ford"

ga("event", "select", "2015 Ford F-150")

ga("event", "selected", "2015 Ford F-150 XLT")

ga("event", "lead-form")

ga("event", "submit")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew 4X4")

ga("event", "select-details", "2015 Ford F-150 XLT SuperCrew 4X4 V8 5.0L")

ga("event", "report")

 

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