SNAP Landing Page Campaigns To Create More In-Bound Leads Follow
Convert more leads with your SNAP landing page
Unlock SNAP’s full potential with marketing campaigns across social media, Google My Business, and email newsletters that point directly to your website’s SNAP landing page
Tip: use Google's Campaign URL Builder to easily measure which sources convert the most leads within Google Analytics.
Below are four different examples of marketing campaigns, all of which can be used to drive traffic to your custom SNAP landing page.
This is a great example of a dealer using a Facebook campaign to create more leads, and source more used car inventory, by pointing shoppers directly to their custom SNAP landing page.
Stanley Ford Andrews campaign from March 18, 2020 can be viewed here.
The same approach on Facebook also works very well on Instagram.
Email Newsletters / Service Requests
What better way to let your previous customers get excited about a new vehicle than letting them easily value their trade-in with an email marketing campaign?
Also consider adding in a "value your trade" message in all service related emails and communications. Here's example messaging:
Time for service? Maybe it's time for a new car! Find out in 10 seconds how much your trade is worth.
Google My Business
In this example below, see how the dealer has added a trade-in "product" to their GMB listings. If a user clicks on this, they're taken directly to the custom landing page to value their trade. Need help setting this up? Check out this article.