Lead Follow-Up for Trade-In Offers Follow

Because leads that go through The Buying Platform process have answered more questions, they're typically more engaged and higher value prospects. 

• Prioritize outreach to these leads first
• Email, call, and text these leads based upon your dealer's best practices for outreach - and do so quickly!
• Re-iterate with the consumer
  • The offer price but...
  • You need to see the vehicle to confirm the price
  • There's a time limit on the offer - typically 3 days
  • A clear call-to-action to book the follow-up appointment now

Here are a few example emails to use:

EMAIL #1

Subject: Sell Us Your Car - The Final Step

Thanks for answering our questions to get to our offer for your [insert vehicle make/model here]. You're just one step away from selling it. 

Book an appointment right now, and we'll take care of the final review of your vehicle. It really is that easy. 

You can also call us at 888-111-2222 or reply back to me directly, and we'll take care of you.

Book Your Appointment Here

EMAIL #2

Thank you for your interest in selling your [insert vehicle make/model here]!  

One of our team members will reach out to you when we re-open to schedule a quick 5-minute call to view the condition of your vehicle and to finalize our offer.

What is the best way to communicate with you: phone, text, or email?  One of our team members will be reaching out to you when we re-open at 8 am.

You can also book an appointment with us. Just click here.