SNAP Standard Placements for Optimal Performance Follow
SNAP is installed in 5 locations:
The Search Results Page or “SRP”
The Vehicle Details Page or “VDP”
A dedicated Value Your Trade Landing page - ideal for driving traffic from outside of your website through digital advertising, email marketing, or other means to then convert those website visitors to shoppers
- The CTA stack as a button
And More! SNAP can be enabled on virtually any page like special events including:
- Tax-time savings!
- Trade-in, Trade-up!
- Used Cars Needed
- And more
SNAP Homepage Mobile
The integration depends on the website but best practice is that the tool lives directly underneath your homepage banner, or the main image of your website. The color of the banner should match the buttons already on your website. This way, the tool matches the website seamlessly in color and with all interactive elements appearing cohesive.
SNAP Homepage Desktop
Just like the mobile integration, the SNAP tool should live underneath the main image of your homepage. The color of the bar, just like with the mobile, should match the color of the buttons of your website. This location has proven to be effective and gets roughly 15% of all leads through this avenue. When scrolling below the banner, the floating button should appear as well.
The standard version of the homepage desktop integration. (Ideal)
The minimal version of the homepage desktop integration.
SNAP SRP Mobile
On your search results page the most beneficial placement is at the top. Once the user scrolls past the tool and onto the search results a floating button appears on the bottom of the screen. The button location can change to left of right side of the bottom of the screen. Right side works well, but a thoughtful integration with other icons that may already is exist is best.
SNAP SRP Desktop
The desktop version of the SRP integration works best as a banner on the top of the screen as shown below. Locking the SNAP banner just underneath the navigation bar allows for the highest opportunity for conversion without interfering with the page.
NOTE: Program sites do not allow for locking banner
The SNAP integration on a Search Results Page
SNAP VDP Mobile
For vehicle description pages the SNAP integration lives in two places. The first is on top just underneath the navigation bar. The secondary location is another button inside the vehicle description area along with the other buttons. The button can be made the same color to match or a different color to stand out.
SNAP VDP Desktop
On the vehicle description page for desktop the SNAP banner should exist in two places as well. The first is under the navigation bar. The second is included in the buttons as a part of the description, this is controlled by the website vendor but it is a recommended location.
The SNAP integration on a Vehicle Description Page
CTA Button Stack Placement (Dealer.com sites as of July 2021)
SNAP has a new default placement in the CTA stack on the SRP. This is a default location for Dealer.com sites. Other providers may also allow for this, but need to work with TradePending support on a one on one basis for implementation.
If you are currently running the Superlatives product you cannot put a Value Your Trade Banner in the CTA stack. You may still put a Value Your Trade Button in the stack which still allows you to harvest prospect contact info.
The SNAP integration on a Search Results Page in the CTA Stack
Navigation Bar Placement
The SNAP tool can live in many places in your navigation bar in order to collect all the different kinds of customers. Some dealers even create an additional location on their navigation bar for the SNAP tool. We recommend having the link to the SNAP Value Your Trade tool in these 5 places:
- Value Your Trade (If available)
Firstly, the quick rule for determining the color of your SNAP banner integration is use the same color as the other buttons on your webpage have.
If the same color button does not have the desired effect, then use a complimentary color or color that has strong contrast with the main color of the website. This will allow it to stand out from the website image.
Lastly, if neither of those two options work, choose a color from the logo of the dealership itself. Chances are that the brand identity is based off of it and a color from that logo would fit in well.