SMS / Text Templates for Inventory Sourcing & Trade-In Leads Follow
Getting Started
Before you get started, answer a few questions for yourself:
- How can I segment my customers to tailor the message better?
- Do I have their first names in order to personalize the text?
- Does my texting/SMS service automatically include the required opt-out language in each message?
QUICK LINKS
Seasonal Messages | Customer Segments | Based upon the VDP View History of SNAP+ | Service Appointment Reminders
Seasonal Messages
January
Hey [first name] - Welcome to the new year? Ready for a new car, or to cash-in on yours? See what your car is worth (only takes a few seconds): [LINK]
February
Ahh February! A "lovely" month, and a lovely month for us to buy your car. See how much it's worth in just a few seconds: [LINK]
March
Hi [NAME] - It's March, so march right here and see how much your car is worth. Only takes a few seconds: [LINK]
April
Spring is coming! Looking for a fresh new car to go with that fresh new air? Start by seeing how much your car is worth: [LINK]
May
May the 4th be with you, and also with your car, and you're curious to know how much it's worth. Click here to find out and see if these really are the droids you're looking for: [LINK]
June
School's out! Get a new ride! Start by seeing what your car is worth first: [LINK]
July
It's getting hot in here, and we're making hot offers on trade-ins. See how much yours is worth: [LINK]
August
August is national "Trade in Your Car" month. It's not, really, but if you want to see how much yours is worth, do this: [LINK]
September
Put more cash in your wallet this Labor Day and let us buy your car. See how much it's worth in just a few seconds: [LINK]
October
We're making spooky good offers on trade-ins right now. See how much yours is worth in just a few seconds: [LINK]
November
We love November for all of the family fun, and we'd also love to buy your car. See how much it's worth: [LINK]
December
Looking to trade-up and trade-in for the holidays? Start by seeing how much your car is worth in just a few seconds: [LINK]
Customer Segments
Bought in the last 12-24 months
Hey [NAME] - Curious to see the updated market value on your car? In just a few seconds, see what it's worth: [LINK]
Bought in the last 24-48 months
Hi [NAME] - it's been a few years since you bought the [YMM] from us. Curious to see what it's worth currently? See the market value here: [LINK]
Based upon the VDP View History of SNAP+
(SNAP+shows you which vehicles they've been browsing on your site)
Hi [FIRST NAME] - we've got a bunch of [MODEL] in stock right now. Interested in taking a look? You can also see what your car is worth here: [LINK]
Service Appointment Reminders
Your service appointment is scheduled for [DATE TIME]. Before you bring in your vehicle, see how much it's worth: [LINK]
We're working on your car now. While you're waiting, take a few seconds to see how much it's actually worth: [LINK]
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